A Self Help Group Initiative
Skip to content

Home / About Us

A cooperative initiative growing since August 2021

PROUT Agro Commodity began under the initiative of Acharya Vimlananand Avadhuta with Mr A, Mrs B, Mrs C and other founding members.

PAC sources wheat, oil and other produce from the Ananda Marga Master Unit at Muradnagar, uses supervised in-house or selected hygienic packaging, and supplies the community through Madhukanan Ashram in Chhatarpur.

Our Members
PROUT emblemProgressive Utilization Theory

A brief introduction

PROUT is a socio-economic philosophy formulated by Prabhat Ranjan Sarkar. It advocates local economic planning, responsible utilisation of resources and cooperative enterprises in which members share ownership, decisions and benefits.

Four principles in practice

01

Economic democracy

Local people participate in decisions that shape their livelihoods and regional economy.

02

Progressive utilisation

Material, human and natural resources are used carefully, efficiently and for broad welfare.

03

Decentralised planning

Planning begins with local needs, conditions, skills, raw materials and purchasing capacity.

04

Cooperative enterprise

Members combine work, responsibility and shared benefit while remaining accountable for quality.

ThemeWhat it meansCooperative expression
OwnershipEconomic participation should not be separated from responsibility.Members contribute, deliberate and share results.
Local economyResources should strengthen the area and people from which they arise.Local sourcing, local skills and local distribution are prioritised.
ProductionUtility and public need guide production alongside financial viability.Quality essentials are produced transparently and without unnecessary intermediaries.
DevelopmentProgress includes material security, social wellbeing and care for living systems.Economic work is evaluated by its benefit to members, consumers and the environment.
Prabhat Ranjan Sarkar, propounder of PROUT

Prabhat Ranjan Sarkar

Sarkar began developing PROUT in 1959 and formally outlined its principles in the early 1960s. The philosophy is associated with his broader Neohumanist outlook, which extends care and moral consideration beyond human society to animals, plants and the natural world.

For PROUT, cooperatives connect this ethical outlook with everyday economics: shared management, productive work, fair distribution and resilient local communities.

A short and supervised supply chain

01PAC members with agricultural produce

Responsible sourcing

Raw materials are sourced from the Muradnagar Master Unit and known cooperative channels.

02PAC packaged wheat product

Preparation

Produce is cleaned, processed or prepared according to the needs of each product.

03PAC packaged mustard oil

Hygienic packaging

Packaging is handled in-house where possible and through carefully selected outside packers when required.

04PAC members supporting product distribution

Community distribution

Products reach consumers through direct enquiries and the Madhukanan Ashram location in Chhatarpur.

PAC members standing with packaged productsPlaceholder: in-house machinery and production photographs will be added here.

Care at every handling point

PAC’s operating aim is to keep products traceable, clean and free from adulteration through a limited number of supervised handling stages.

  • Known source: raw materials are procured through identified units and relationships.
  • Clean handling: sorting, preparation and packing areas are expected to remain clean and suitable for food products.
  • Packaging oversight: in-house work is monitored directly; external packers are selected for hygiene and reliability.
  • Batch awareness: product and packaging observations are used to identify and correct quality issues.

From an initiative to a working supply chain

  1. August 2021PAC begins

    The initiative starts under Acharya Vimlananand Avadhuta with a small founding group.

  2. Foundation stageMuradnagar sourcing

    Relationships are established for wheat, oil and other agricultural raw materials.

  3. Operations stagePackaging capability

    In-house processes develop alongside selected hygienic external packing support.

  4. TodayDirect community access

    PAC serves consumers through enquiries and distribution at Madhukanan Ashram, Chhatarpur.

Join PAC

Choose the membership that best matches how you would like to participate in and support the cooperative.

Enquire for registration
PAC membership options and annual subscription prices
MembershipResponsibilitiesBenefitsAnnual subscription
Volunteer MemberParticipating in meetings, stall support and cooperative activities.Profit sharing and 10% discount on products.₹5,500 / year
Producer MemberResponsible cultivation, produce contribution and quality coordination.Market access, profit sharing and 10% discount on products.₹7,500 / year
Processing MemberSupporting cleaning, processing, packaging and quality oversight.Skill development, profit sharing and 10% discount on products.₹6,500 / year
Supporter MemberCommunity outreach, event assistance and cooperative promotion.Member updates, event participation and 10% discount on products.₹3,500 / year